kazé & co.
Journal
the devtool channel that goes quiet in month three
48 of 100 funded devtools have no findable YouTube channel. The content was never the problem. Capacity was.
should your devrel team make the videos?
The question is not whether your developer advocates can make good video. It is what they stop doing while they edit.
what to put on a devtool youtube channel
Where topics actually come from: your drop-off analytics, your support queue, and the setup step everyone gets wrong.
views are the wrong number for developer video
57,000 views is the number that goes in a deck. 459 hours watched is the one worth defending, and here is why.
we looked at 100 funded devtools. 48 had no channel a developer could find.
A small audit of where developer attention actually goes — and why most funded developer tools never show up for it.